Scholarly Index

Marketing and Advertising Strategies

Lifetime World Top1000 Scholar ranking for Marketing and Advertising Strategies.

World rank	Scholar	Impact score	Total citations	Total publications
1	Philip Kotler	99.82	31,906	343
2	John M.T. Balmer	99.72	13,527	126
3	Jennifer Rowley	99.63	24,279	355
4	T.C. Melewar	99.59	9,795	214
5	Joep Cornelissen	99.58	14,456	188
6	Leslie de Chernatony	99.45	14,570	186
7	Kevin Lane Keller	99.44	45,025	151
8	Jagdish N. Sheth	99.43	31,349	301
9	Christian Grönroos	99.40	38,427	122
10	Philip J. Kitchen	99.37	5,077	181
11	Evert Gummesson	99.34	13,748	121
12	Russell Abratt	99.24	6,943	169
13	Don E. Schultz	99.05	4,565	278
14	Nigel F. Piercy	98.96	8,284	194
15	Leyland Pitt	98.41	19,418	424
16	Michael T. Ewing	98.39	11,612	257
17	Demetris Vrontis	98.35	20,629	637
18	Pantea Foroudi	98.28	7,719	192
19	Mike Reid	98.27	4,191	165
20	Bobby J. Calder	98.03	10,636	152
21	Sally Dibb	97.95	6,343	162
22	Maja Šerić	97.92	1,615	112
23	Charles R. Taylor	97.70	13,693	301
24	James W. Peltier	97.68	6,884	134
25	Grahame R. Dowling	97.65	12,661	87
26	Lyndon Simkin	97.60	3,498	111
27	Manfred Bruhn	97.55	3,783	116
28	Irene Gil Saura	97.50	10,455	430
29	Gayle Kerr	97.46	2,403	100
30	Shelby D. Hunt	97.31	56,531	216
31	Frederick E. Webster	97.27	18,481	86
32	Naresh K. Malhotra	97.23	28,138	214
33	Morris B. Holbrook	97.22	41,254	270
34	Majken Schultz	97.08	15,424	210
35	Charles H. Patti	96.97	1,352	65
36	Naveen Donthu	96.81	35,803	178
37	Christian Homburg	96.81	26,097	406
38	Mornay Roberts-Lombard	96.78	1,857	137
39	Sylvia M. Chan‐Olmsted	96.66	3,911	123
40	George E. Belch	96.65	5,584	50
41	Peter S. H. Leeflang	96.46	9,148	201
42	Lynne Eagle	96.45	2,451	282
43	Malcolm McDonald	96.43	2,005	88
44	Stephen A. Greyser	96.42	3,473	142
45	George M. Zinkhan	96.35	10,878	250
46	Stephen Brown	96.23	20,485	256
47	Efthymios Constantinides	96.20	4,803	107
48	Brian G. Smith	96.19	1,440	40
49	David A. Aaker	96.04	27,567	190
50	Patrick De Pelsmacker	96.03	11,666	409