Scholarly Index
Bobby J. Calder
Northwestern University; 10,636 total citations; 152 total publications; best world rank #20
Northwestern University
10,636Total citations
152Total publications
43H-index
Published ranking records
| Field | Window | World rank | National rank | Impact score |
|---|---|---|---|---|
| Marketing and Advertising Strategies | Lifetime | 20 | US 7 | 98.03 |
| Digital Marketing and Social Media | Lifetime | 318 | US 97 | 98.57 |
| Consumer Behavior in Brand Consumption and Identification | Lifetime | 275 | US 128 | 98.15 |
| Management and Marketing Education | Lifetime | 63 | US 40 | 97.20 |
| Psychology of Social Influence | Lifetime | 133 | US 91 | 93.02 |
| Media Influence and Health | Lifetime | 910 | US 549 | 85.67 |
| Cognitive and psychological constructs research | Lifetime | 321 | US 186 | 73.64 |
| Business Law and Ethics | Lifetime | 462 | US 387 | 68.53 |
| Business Strategies and Innovation | Lifetime | 324 | US 82 | 66.62 |