Scholarly Index

Roland T. Rust

University of Maryland, College Park; 31,406 total citations; 173 total publications; best world rank #13

University of Maryland, College Park

31,406Total citations
173Total publications
67H-index

Published ranking records

FieldWindowWorld rankNational rankImpact score
Consumer Retail Behavior StudiesLifetime13US 699.68
Customer Service Quality and LoyaltyLifetime29US 1199.72
Consumer Market Behavior and PricingLifetime42US 3099.15
Digital Marketing and Social MediaLifetime176US 5299.08
Service and Product InnovationLifetime64US 1297.88
Consumer Behavior in Brand Consumption and IdentificationLifetime244US 11298.35
AI in Service InteractionsLifetime80US 2896.52
Customer churn and segmentationLifetime36US 1696.48
Multimedia Communication and TechnologyLifetime277US 9496.22
Marketing and Advertising StrategiesLifetime85US 3593.91
ICT Impact and PoliciesLifetime312US 14194.62
Digital Platforms and EconomicsLifetime479US 22392.96
Innovation Diffusion and ForecastingLifetime585US 24785.93
Management and Marketing EducationLifetime501US 32085.64
Reliability and Agreement in MeasurementLifetime575US 21764.26
AI in Service Interactions2021-2025289US 5384.18