Scholarly Index
Roland T. Rust
University of Maryland, College Park; 31,406 total citations; 173 total publications; best world rank #13
University of Maryland, College Park
31,406Total citations
173Total publications
67H-index
Published ranking records
| Field | Window | World rank | National rank | Impact score |
|---|---|---|---|---|
| Consumer Retail Behavior Studies | Lifetime | 13 | US 6 | 99.68 |
| Customer Service Quality and Loyalty | Lifetime | 29 | US 11 | 99.72 |
| Consumer Market Behavior and Pricing | Lifetime | 42 | US 30 | 99.15 |
| Digital Marketing and Social Media | Lifetime | 176 | US 52 | 99.08 |
| Service and Product Innovation | Lifetime | 64 | US 12 | 97.88 |
| Consumer Behavior in Brand Consumption and Identification | Lifetime | 244 | US 112 | 98.35 |
| AI in Service Interactions | Lifetime | 80 | US 28 | 96.52 |
| Customer churn and segmentation | Lifetime | 36 | US 16 | 96.48 |
| Multimedia Communication and Technology | Lifetime | 277 | US 94 | 96.22 |
| Marketing and Advertising Strategies | Lifetime | 85 | US 35 | 93.91 |
| ICT Impact and Policies | Lifetime | 312 | US 141 | 94.62 |
| Digital Platforms and Economics | Lifetime | 479 | US 223 | 92.96 |
| Innovation Diffusion and Forecasting | Lifetime | 585 | US 247 | 85.93 |
| Management and Marketing Education | Lifetime | 501 | US 320 | 85.64 |
| Reliability and Agreement in Measurement | Lifetime | 575 | US 217 | 64.26 |
| AI in Service Interactions | 2021-2025 | 289 | US 53 | 84.18 |