Scholarly Index
John Deighton
Harvard University Press; 5,666 total citations; 125 total publications; best world rank #335
Harvard University Press
5,666Total citations
125Total publications
28H-index
Published ranking records
| Field | Window | World rank | National rank | Impact score |
|---|---|---|---|---|
| Consumer Behavior in Brand Consumption and Identification | Lifetime | 810 | US 346 | 95.47 |
| Marketing and Advertising Strategies | Lifetime | 428 | US 141 | 80.30 |
| Customer churn and segmentation | Lifetime | 335 | US 81 | 77.78 |
| Management and Marketing Education | Lifetime | 964 | US 618 | 74.18 |