Scholarly Index

Lalita A. Manrai

University of Delaware; 2,597 total citations; 69 total publications; best world rank #949

University of Delaware

2,597Total citations
69Total publications
25H-index

Published ranking records

FieldWindowWorld rankNational rankImpact score
Consumer Behavior in Brand Consumption and IdentificationLifetime949US 40394.83
Marketing and Advertising StrategiesLifetime1,000US 29763.73