Scholarly Index

Brian T. Ratchford

The University of Texas at Dallas; 7,004 total citations; 121 total publications; best world rank #46

The University of Texas at Dallas

7,004Total citations
121Total publications
41H-index

Published ranking records

FieldWindowWorld rankNational rankImpact score
Consumer Market Behavior and PricingLifetime46US 3399.04
Consumer Retail Behavior StudiesLifetime86US 4198.85
Digital Platforms and EconomicsLifetime66US 3998.38
Economic and Environmental ValuationLifetime558US 24796.02
Digital Marketing and Social MediaLifetime978US 28296.14
Consumer Behavior in Brand Consumption and IdentificationLifetime649US 29196.24
Innovation Diffusion and ForecastingLifetime232US 11593.36
Merger and Competition AnalysisLifetime714US 32388.95
Marketing and Advertising StrategiesLifetime278US 9485.15
Management and Marketing EducationLifetime843US 54577.21
Consumer Market Behavior and Pricing2021-2025596US 19468.80