Scholarly Index

Kent B. Monroe

University of Illinois Urbana-Champaign; 25,312 total citations; 127 total publications; best world rank #19

University of Illinois Urbana-Champaign

25,312Total citations
127Total publications
56H-index

Published ranking records

FieldWindowWorld rankNational rankImpact score
Consumer Market Behavior and PricingLifetime19US 1499.51
Consumer Behavior in Brand Consumption and IdentificationLifetime61US 2699.44
Consumer Retail Behavior StudiesLifetime75US 3798.95
Innovation Diffusion and ForecastingLifetime111US 5396.36
Decision-Making and Behavioral EconomicsLifetime288US 16596.35
Digital Platforms and EconomicsLifetime351US 17394.55