Scholarly Index
Barbara Mueller
Heidelberg University; 2,144 total citations; 48 total publications; best world rank #500
Heidelberg University
2,144Total citations
48Total publications
21H-index
Published ranking records
| Field | Window | World rank | National rank | Impact score |
|---|---|---|---|---|
| Consumer Behavior in Brand Consumption and Identification | Lifetime | 972 | DE 22 | 94.71 |
| Media, Gender, and Advertising | Lifetime | 596 | DE 14 | 84.69 |
| Marketing and Advertising Strategies | Lifetime | 500 | DE 18 | 77.92 |