Scholarly Index

M.S. Balaji

RMIT University; 6,977 total citations; 120 total publications; best world rank #53

RMIT University

6,977Total citations

120Total publications

44H-index

Published ranking records

Field	Window	World rank	National rank	Impact score
Digital Marketing and Social Media	Lifetime	112	AU 6	99.36
Customer Service Quality and Loyalty	Lifetime	132	AU 15	99.14
Technology Adoption and User Behaviour	Lifetime	247	AU 12	98.52
Consumer Retail Behavior Studies	Lifetime	150	AU 14	98.28
Consumer Behavior in Brand Consumption and Identification	Lifetime	447	AU 38	97.25
Environmental Sustainability in Business	Lifetime	474	AU 29	96.54
Service and Product Innovation	Lifetime	304	AU 25	92.87
Psychology of Social Influence	Lifetime	501	AU 28	80.93
Corporate Identity and Reputation	Lifetime	964	AU 67	61.65
Digital Marketing and Social Media	2021-2025	53	AU 3	99.19
Behavioral Health and Interventions	2021-2025	189	AU 22	94.34
Consumer Behavior in Brand Consumption and Identification	2021-2025	159	AU 14	95.30
Environmental Sustainability in Business	2021-2025	445	AU 21	92.84
Customer Service Quality and Loyalty	2021-2025	322	AU 16	88.66
AI in Service Interactions	2021-2025	439	AU 10	77.95
Environmental Education and Sustainability	2021-2025	783	AU 53	77.56
Service and Product Innovation	2021-2025	241	AU 15	76.62