Scholarly Index
Barbara A. Lafferty
University of South Florida; 5,083 total citations; 26 total publications; best world rank #718
University of South Florida
5,083Total citations
26Total publications
20H-index
Published ranking records
| Field | Window | World rank | National rank | Impact score |
|---|---|---|---|---|
| Consumer Behavior in Brand Consumption and Identification | Lifetime | 730 | US 317 | 95.81 |
| Marketing and Advertising Strategies | Lifetime | 718 | US 222 | 71.01 |
| Corporate Identity and Reputation | Lifetime | 890 | US 235 | 64.01 |