Scholarly Index

Jan‐Benedict E.M. Steenkamp

University of North Carolina at Chapel Hill; 39,320 total citations; 162 total publications; best world rank #6

University of North Carolina at Chapel Hill

39,320Total citations

162Total publications

76H-index

Published ranking records

Field	Window	World rank	National rank	Impact score
Business, Management and Decision Sciences	Lifetime	95	US 56	99.95
Marketing	Lifetime	6	US 3	99.96
Strategy and Management	Lifetime	599	US 253	99.09
Organizational Behavior and Human Resource Management	Lifetime	349	US 178	99.00
Marketing	2021-2025	273	US 41	95.24
Consumer Behavior in Brand Consumption and Identification	Lifetime	9	US 5	99.84
Wine Industry and Tourism	Lifetime	7	US 2	99.49
Consumer Market Behavior and Pricing	Lifetime	20	US 15	99.48
Customer Service Quality and Loyalty	Lifetime	94	US 32	99.37
Digital Marketing and Social Media	Lifetime	221	US 63	98.90
Sensory Analysis and Statistical Methods	Lifetime	87	US 27	97.92
Consumer Retail Behavior Studies	Lifetime	148	US 64	98.32
Innovation Diffusion and Forecasting	Lifetime	98	US 45	96.65
Cultural Differences and Values	Lifetime	416	US 211	95.75
Business Strategies and Innovation	Lifetime	47	US 14	89.98
Organic Food and Agriculture	Lifetime	559	US 181	92.03
Merger and Competition Analysis	Lifetime	586	US 265	90.62
Marketing and Advertising Strategies	Lifetime	544	US 173	76.50
Corporate Identity and Reputation	Lifetime	692	US 192	70.13
Customer churn and segmentation	Lifetime	801	US 152	58.54
Cognitive and psychological constructs research	Lifetime	709	US 419	53.57
Consumer Market Behavior and Pricing	2021-2025	187	US 53	86.81
Innovation Diffusion and Forecasting	2021-2025	167	US 16	68.78