Scholarly Index

Alain d’Astous

HEC Montréal; 5,995 total citations; 108 total publications; best world rank #16

HEC Montréal

5,995Total citations
108Total publications
41H-index

Published ranking records

FieldWindowWorld rankNational rankImpact score
Consumer Behavior in Brand Consumption and IdentificationLifetime93CA 599.22
Consumer Packaging Perceptions and TrendsLifetime16CA 296.96
Consumer Retail Behavior StudiesLifetime139CA 598.42
Customer Service Quality and LoyaltyLifetime506CA 1497.29
Consumer Market Behavior and PricingLifetime492CA 2295.12
Media, Gender, and AdvertisingLifetime519CA 1986.28
Corporate Identity and ReputationLifetime403CA 1181.22
Art History and Market AnalysisLifetime480CA 2177.94
Marketing and Advertising StrategiesLifetime520CA 577.31