Top1000 Scholar

Scholarly Index

Michael Haenlein

University of Liverpool; 38,818 total citations; 85 total publications; best world rank #18

University of Liverpool

38,818Total citations
85Total publications
42H-index

Published ranking records

FieldWindowWorld rankNational rankImpact score
Digital Marketing and Social MediaLifetime143GB 1799.22
Customer churn and segmentationLifetime18GB 397.82
Big Data and Business IntelligenceLifetime356GB 2795.84
Customer Service Quality and LoyaltyLifetime586GB 5696.93
Technology Adoption and User BehaviourLifetime769GB 3696.13
Consumer Retail Behavior StudiesLifetime535GB 5795.05
Consumer Behavior in Brand Consumption and IdentificationLifetime791GB 6695.56
Consumer Market Behavior and PricingLifetime602GB 2594.13
Marketing and Advertising StrategiesLifetime863GB 9067.26
Consumer Behavior in Brand Consumption and Identification2021-2025609GB 3785.60
Consumer Retail Behavior Studies2021-2025443GB 2281.32