Scholarly Index
Yi Zhang
Yanshan University; 204 total citations; 21 total publications; best world rank #40
Yanshan University
204Total citations
21Total publications
8H-index
Published ranking records
| Field | Window | World rank | National rank | Impact score |
|---|---|---|---|---|
| Nostalgia and Consumer Behavior | Lifetime | 187 | CN 19 | 47.47 |
| Consumer Behavior in Brand Consumption and Identification | 2021-2025 | 984 | CN 135 | 78.40 |
| Media, Gender, and Advertising | 2021-2025 | 129 | CN 13 | 71.30 |
| Nostalgia and Consumer Behavior | 2021-2025 | 40 | CN 9 | 57.28 |