Scholarly Index
Alice M. Tybout
Northwestern University; 7,943 total citations; 77 total publications; best world rank #242
Northwestern University
7,943Total citations
77Total publications
33H-index
Published ranking records
| Field | Window | World rank | National rank | Impact score |
|---|---|---|---|---|
| Consumer Behavior in Brand Consumption and Identification | Lifetime | 634 | US 282 | 96.29 |
| Psychology of Social Influence | Lifetime | 242 | US 161 | 89.51 |
| Cognitive and psychological constructs research | Lifetime | 336 | US 193 | 72.58 |