Scholarly Index

Edward F. Fern

Virginia Tech; 2,734 total citations; 33 total publications; best world rank #52

Virginia Tech

2,734Total citations
33Total publications
22H-index

Published ranking records

FieldWindowWorld rankNational rankImpact score
Marketing and Advertising StrategiesLifetime104US 4493.00
Focus Groups and Qualitative MethodsLifetime52US 2289.52