Scholarly Index
Rajeev Batra
Ross School; 17,574 total citations; 89 total publications; best world rank #90
Ross School
17,574Total citations
89Total publications
42H-index
Published ranking records
| Field | Window | World rank | National rank | Impact score |
|---|---|---|---|---|
| Consumer Behavior in Brand Consumption and Identification | Lifetime | 90 | US 39 | 99.23 |
| Digital Marketing and Social Media | Lifetime | 335 | US 101 | 98.48 |
| Marketing and Advertising Strategies | Lifetime | 93 | US 38 | 93.28 |
| Cultural Differences and Values | Lifetime | 446 | US 229 | 95.48 |
| Media Influence and Health | Lifetime | 650 | US 408 | 88.77 |
| Corporate Identity and Reputation | Lifetime | 664 | US 179 | 71.09 |