Scholarly Index
Wayne D. Hoyer
The University of Texas at Austin; 20,757 total citations; 160 total publications; best world rank #57
The University of Texas at Austin
20,757Total citations
160Total publications
56H-index
Published ranking records
| Field | Window | World rank | National rank | Impact score |
|---|---|---|---|---|
| Consumer Behavior in Brand Consumption and Identification | Lifetime | 57 | US 24 | 99.45 |
| Consumer Retail Behavior Studies | Lifetime | 62 | US 32 | 99.05 |
| Customer Service Quality and Loyalty | Lifetime | 212 | US 72 | 98.75 |
| Digital Marketing and Social Media | Lifetime | 359 | US 111 | 98.36 |
| Consumer Market Behavior and Pricing | Lifetime | 525 | US 318 | 94.79 |
| Corporate Identity and Reputation | Lifetime | 287 | US 73 | 85.87 |
| Humor Studies and Applications | Lifetime | 384 | US 158 | 76.31 |
| Marketing and Advertising Strategies | Lifetime | 950 | US 284 | 64.81 |